COURTNEY LARES
AUTOMOTIVE DIGITAL MARKETINGNew Jersey · Remote consulting

Courtney
Lares.

SEO / SEM / E-COMMERCE

I understand the business.
And the passion behind it.

I help automotive businesses strengthen their digital presence, reach customers, and turn interest into inquiries and sales. I bring hands-on marketing experience, the accountability of a business owner, and a Porsche owner’s perspective.

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OWNER · COURTNEY LARES PRIVATE CONSULTING LLCPORSCHE OWNER & AUTOMOTIVE ENTHUSIAST
01

Digital expertise

From search strategy to the experience after the click.

Search & paid media

Technical, on-page, and off-page SEO. Keyword research and competitive analysis. Google Ads, Demand Gen, Performance Max, and paid social campaigns, including audiences, bid strategies, and ongoing optimization.

SEO & SEMGoogle AdsPaid social

Websites & e-commerce

Custom website development, landing pages, and content built around search intent and customer needs. Shopify store development and optimization across products, content, functionality, and user experience.

ShopifyWebsite developmentConversion optimization

Measurement & marketing

KPI reporting with Google Analytics, Search Console, and advertising dashboards. Email, social, event and campaign support, vendor coordination, and collaboration with creative teams.

Google AnalyticsSearch ConsoleCampaign support

Additional tools: AI platforms, Adobe products, Microsoft Office, and Salesforce. I learn new technology quickly and bring experience helping teams adopt new systems.

02

Automotive experience

Industry experience.
Personal investment.

Through my consulting practice, I work with automotive businesses on websites, search visibility, branding, and online reputation. My work includes helping drive sales and Google review growth for Benzel-Busch and Lux Restyling, alongside experience across the broader automotive industry.

Benzel-BuschLux Restyling

A customer’s perspective

As a Porsche owner and automotive enthusiast, I understand the research, trust, and attention to detail behind an automotive purchase. I bring that perspective to the way a business presents itself online and communicates with its customers.

03

Professional experience

Independent consultingNew Jersey

Owner

Courtney Lares Private Consulting LLC

Lead client relationships and digital projects across automotive and other industries. Connect website development, SEO, paid media, branding, and reputation initiatives with each client’s business goals.

2024–PresentRemote

Director of Client Services

Med-Metrix

Standardized enterprise client service processes and strengthened account relationships. Reduced costs by double-digit percentages through automation and vendor contract optimization.

2023–2024Remote

Associate Director, Business Development

Optum

Led a multimillion-dollar healthcare system implementation involving more than 75 stakeholders. Coordinated transitions for over 100 staff and delivered projects on time and within budget.

2020–2023Remote

Senior Technology Project Manager

Optum

Directed healthcare technology implementations, standardized reporting and data transformation, and mentored new project managers.

2013–2019

Technology Project Manager & Client Engagement Leader

nThrive · formerly MedAssets

Managed more than 20 client portfolios and accelerated onboarding and go-lives. Introduced Salesforce and project management training to improve adoption and efficiency.

EDUCATION

Coursework in Business Management

County College of Morris

A CONVERSATION WITH CHAMPION

Let’s talk about
what I can contribute.

I understand Champion’s position is in-house. Based in New Jersey, I would welcome a conversation about remote consulting or part-time SEO, SEM, and e-commerce support alongside your team.

CLprivateconsulting@gmail.com(201) 874-5412
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